S E P H O R A

Thank you for taking the time to fill out the survey. This survey will help us to understand your
satisfaction of the Beauty Pass program, and evolve our offerings and services to meet the needs of
members like you.

This survey should take no more than 10 minutes to complete.

All fields are mandatory.

1. Thinking of the Sephora Beauty Pass program, we would like to know if you are aware of the benefits and whether you have used them.

	I am aware and I have used it.	I am aware, but I have not used it.	I am not aware, and I have not used it.
A. Earn 1 point for every $1 spent
B. Redeem points on Rewards Boutique
C. 2X birthday points
D. Tier upgrade welcome gift
E. Gift-with-purchase offers
F. Access to Beauty Pass Sales
G. Birthday gift
H. Complimentary brow service by  Benefit Cosmetics during birthday  month.

2. For those Sephora Beauty Pass benefits which you have tried, please rate your experience in a scale of 1 to 4, with 4 being "highly satisfied" and 1 being "highly unsatisfied".*

	Dissatisfied	Neutral	Satistfied	Very Satistfied
A. Earn 1 point for every $1 spent
B. Redeem points on Rewards Boutique
C. 2X birthday points
D. Tier upgrade welcome gift
E. Gift-with-purchase offers
F. Access to Beauty Pass Sales
G. Birthday gift
H. Complimentary brow service by  Benefit Cosmetics during birthday  month.

3. Thinking about Sephora Beauty Pass, would you be interested if we introduce the following elements in the loyalty program?*

	I'm not interested. (1)	Maybe. (2)	Yes, definitely! (3)
VIP Service e.g. priority queue, priority hotline premium/express shipping etc.
Personal Shopper Service in-store
Invites me to share views/opinions about new initiatives in Sephora
Early access to new products
Earn Beauty Pass points with other partners from airlines to hotels, retail partners, telcos etc.
Sustainability initiatives e.g. Earn points for: bringing empty product bottles to our stores, or saying ‘No’ to paper bags

4. Would you use your Beauty Pass points in the following ways?*

	I'm not interested. (1)	Maybe. (2)	Yes, definitely! (3)
Exchange points with other loyalty programmes  e.g. air miles, hotel loyalty rewards, shopping loyalty malls rewards
Donation to charity
Beauty experiences  e.g. workshops, master classes, new product launches, meet-and-greet sessions with founders etc.
Non-Beauty experiences  e.g. fashion events, music festivals, movie premieres etc.
Beauty services in Sephora stores  e.g. mini make-over, hair styling etc.
Sephora merchandise  e.g. Sephora-branded brush canister, mirror, totebag etc.
Beauty Pass exclusives sets, specially curated with selected brands.
Redeem points for lucky draw chances to win a grand prize  e.g. staycation, beauty hamper etc.

5. Is there anything else which you would like to see in the Beauty Pass loyalty program?*

6. Thinking of your last transaction at Sephora, to what extent was your decision to purchase influenced by the Sephora Beauty Pass program?*

	Not at all (1)	To a small extent (2)	To some extent (3)	To a moderate extent (4)	To a large extent (5)
My decision to purchase was influenced by the benefits from the Sephora Beauty Pass program.

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